Nine numbers, one owner each, thresholds printed on the card. Measured, not quoted — the difference is the whole demo.
Agencies die of utilization fiction — the number everyone quotes and nobody measures. Ask the room what utilization runs at Hollis and the answer was always “about 85%,” because that’s what the pricing model assumed the day it was built. Week 4 of the reset wired the timesheets and produced the first measured week: 61%. The gap wasn’t laziness — it was unlogged internal meetings, new-business decks built by delivery staff, and revision rounds that never touched a timesheet. Twenty-plus points of fiction on 19 people is roughly $800K a year of capacity priced as if it were sold. You cannot price, staff, or hire your way out of a number you refuse to measure. The red on this board is bad news that finally has a denominator.